Atelier Perfume is a mixed reality retail experience that extends into customer's homes to personalize and amplify the purchasing "high" and enhance the visual and sonic beauty in making yourself beautiful
Timeline
Spring 2023
Role
Physical computing
Branding
Programming
Concept development
Tools
Touch Designer
Leep Motion
Arduino
C++
Cinema 4D
Working with
Shannon Lin
Once Upon a Time...
Shannon and Chelsea went to a perfume store in Switzerland.
Once Upon a Time...
Upon returning to Pittsburgh, they laughed for 5 minutes straight at the artless Gucci Gardenia packaging.
Research Question
How can we create more wholistic branding using mixed reality in both the retail and home experience?
Solution
Concept
Repurpose packaging that incorporates play through olfactory senses and sound
STep 1
Choosing your scent
Scent of choice is detected by an RFID reader.
Registered information activates visual projection based on the chemical composition.
STep 2
The “Try Me!” moment
Motion tracking activates additional imagery and sound every time the customer “tries it on."
STep 3
Taking it home
Alternative packaging to simulate a similar interactive experience at home.
Process
Pepper's ghost
The mixed reality aspect of the project utilizes the pepper's ghost effect to allow for a seamless experience. There is no video editing or projector involved!
Touch Designer & Leap Motion
To make the project work in real time, touch designer, a visual programming language, was used along with a leap motion, a motion tracking device.
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