The project is a culmination of 5 different deliverables that come together to celebrate the life and work of Milton Glaser.
Timeline
Spring 2022
Role
Creative Direction
Branding
Motion Design
Print
Programming
Tools
Figma
Adobe After Effects
HTML/CSS
Adobe InDesign
Individual
Once Upon a Time...
Shannon and Chelsea went to a perfume store in Switzerland.
Once Upon a Time...
Upon returning to Pittsburgh, they laughed for 5 minutes straight at the artless Gucci Gardenia packaging.
Research Question
How can we create more wholistic branding using mixed reality in both the retail and home experience?
Solution
Concept
Repurpose packaging that incorporates play through olfactory senses and sound
STep 1
Choosing your scent
Scent of choice is detected by an RFID reader.
Registered information activates visual projection based on the chemical composition.
STep 2
The “Try Me!” moment
Motion tracking activates additional imagery and sound every time the customer “tries it on."
STep 3
Taking it home
Alternative packaging to simulate a similar interactive experience at home.
Process
Pepper's ghost
The mixed reality aspect of the project utilizes the pepper's ghost effect to allow for a seamless experience. There is no video editing or projector involved!
Touch Designer & Leap Motion
To make the project work in real time, touch designer, a visual programming language, was used along with a leap motion, a motion tracking device.
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